Today, social media has lost its value as a social platform. Following your own friends and seeing only their posts has long faded into the background. Instead, users are flooded with endlessly generated content so they stay on the platform as long as possible and generate as much money as possible. Privacy plays no role—every post and comment is analyzed, as is every interaction the user has with the app. Consumption is the focus, not staying updated with friends. "Social" media became just media.

We want to bring back the original social media—a platform solely to connect and stay updated with your friends, without the danger of being overwhelmed by random news or falling into doomscrolling and brainrot with a single swipe. A platform where you can also switch off without missing anything important. Privacy plays the most important role here. We don't analyze posts, comments, or usage behavior within the app. We want to achieve this without investors, because big profits are not the priority here, and so every decision is always made by us alone.